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Buytvshirtsonline, a UK-based clothing company, has published the results of an analysis of data they collected asking thousands of people what they thought of colors, or how people perceived colors of clothes.
The company’s conclusions:
Color might be more important than you think. Partly because you have seconds to make a first impression on people, and that impression might have lasting effect.
These fashion experts advocate a fascism in black: Serious, reliable and solid. It can be worn on interviews and first dates and almost everywhere.
Pink, on the far other end of the perception spectrum, is seen as fluffy, frivolous, and maybe even lacking intelligence. You might wear pink on a very different occasion, or maybe you would wear it on a job interview or first date.
The above images: 1) confidence 2) intelligence 3) preference 4) arrogance
Black is the color of confidence, followed by red, blue and white (which was roughly half as favored to inspire confidence as black). Purple and pink were about half of what white was. Then green, yellow, brown and, at the bottom for confidence, orange.
Orange and brown were strongly discriminated against when considering colors for a first date.
But men and women thought differently: To dress sexy, more than half of women said they’d wear red, but only 28 percent of men.
And 56 percent of men like to see women in red. Women like men in blue or black, though (48 percent and 66 percent).
Red, though, is even more complicated still. It’s the color associated with arrogance, followed by orange and yellow. White is the LEAST arrogant color, according to people.
And red is not associated with intelligence very often. Still more intelligent than pink though, a very unintelligent color, according to those asked.
For intelligence, again black was on top, followed by blue then white. Green, purple, brown and red didn’t do as bad as yellow, orange and pink.
In essense, then, the company offered a list of occasions and the color to wear for them. Every occasion: black. However, that can’t be all there is to it, because I hate it when a woman wears black. Men look good in black, yes, but its incredibly boring when a person wears the same color always, at least as far as I think.
